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Apple and Beats: What Apple gains from the biggest deal in its history

on May 30, 2014 | 0 comments

By Tony Walford

After a month’s worth of rumour and speculation, Apple finally confirmed its purchase of the Beats headphone and streaming business (or, to give it its full name, Beats Electronics) this week for a staggering $3bn (about £1.85bn). The deal, which is expected to be completed before the end of the year, is made up of $400m in Apple Stock and $2.6bn in cash.

Although not entirely unexpected, the deal has got many in the M&A world scratching our heads. Why would the world’s biggest technology firm pay three billion dollars for a maker of blingy headphones? Of course, in this sense, Read full story ›

Source: The Drum