The shift towards automated media buying is arguably the most dominant narrative in the last two years, and the ad tech sector has seen massive consolidation in that time. With AppNexus widely expected to go public next year, the company has positioned itself as a direct alternative to Google. Below AppNexus’ Rubenstein – himself a former DoubleClick and Google employee – offers his take on the market.
The Drum: The ‘ad tech power game’ was a phrase you coined 12 months ago, and since then there has been many changes in the market with ongoing rounds of consolidation Read full story ›
Source: The Drum
Industry News