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Are Barbie’s new curves just a ploy to boost sales?

on Jan 29, 2016 | 0 comments

By Sarah Vizard

barbie

We proudly add three new body types to our line. Meet the new dolls. https://t.co/JDeqzI59nX #TheDollEvolves pic.twitter.com/IJVcVhfPkL

— Barbie (@Barbie) January 28, 2016

The iconic Barbie brand is suffering. It has faced eight straight quarters of sales decline, falling globally by 14% in the September quarter, and has been widely criticised for portraying an unrealistic representation of women.

In an attempt to arrest that decline, its owner Mattel is giving the dolls a “real-world makeover”. Now Barbie will not come in a one-size fits all shape. Instead there are three new body types – tall, curvy Read full story ›

Source: Marketing Week