By Nick Vale

The alcohol advertising “legends” archive is brimming with brands that built cultural icons through consistent, relentless, widespread above-the-line campaigns, hammering home a single message over an extended period of time.

Think Jack Daniel’s and its well-worn ads about its defiant founder achieving the American dream. Or of Guinness and its “good things come to those who wait” strapline. Or of the Absolut Vodka campaign, which used the brand’s bottle as a blank canvas for creativity and surrealism. Its posters emblazoned with striking visuals from the gold “Bling Bling” to the flopping “Absolut Impotence”.

Absolut’s limited edition bottles oozed credibility and cool and Read full story ›

Source: The Drum