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Arthur Sadoun reacts to Omnicom-IPG deal in tongue-in-cheek video message to staff

on Dec 12, 2024 | 0 comments

By Richard Draycott

The Publicis CEO has hit back and had his say on the merger that stole his agency’s thunder last week.

News broke of Omnicom’s proposed takeover of IPG at the weekend and was confirmed in a statement from Omnicom boss John Wren and IPG boss Philippe Krakowsky on Monday. The news came just days after Publicis announced in a high-profile video featuring rapper Snoop Dogg and CEO Arthur Sadoun that it had become the largest holding company in the world for the first time in its history.

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Source: The Drum