Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Arts Council works with Rightster on £1.8m multichannel network for the arts

on Sep 30, 2014 | 0 comments

By Gillian West

The Arts Council has selected digital content company Rightster to set up and manage a £1.8m multichannel network (MCN) for the arts.

“There is some great arts content online, but it is hard to find and fragmented,” explained Simon Mellor, Arts Council’s executive director for arts and culture.

“We hope that the award to Rightster will support the arts sector to find and develop new audiences and build their profile in this expanding digital space.”

By providing seedcorn investment to support a new network for the arts, the Arts Council is aiming to extend the reach of publically-funded arts and culture, creating new Read full story ›

Source: The Drum