By Lauren Coe

Until the end of the year, marketing leaders are telling us what they think the agency of the future will look like. Here, Zone’s Lauren Coe says that AI makes integration essential.

A little over a year ago, we had never heard of ChatGPT. Now, it’s impossible to think about a world without it. 2023 has been the year of generative AI entering our collective consciousness, and we’re struggling to go a week without referring to it in one way or another.

AI has brought about so many positive changes to the way we work. Automating manual tasks has freed up more Read full story ›

Source: The Drum