By Shawn Lim

Brands and retailers are struggling to reach consumers as normal distribution and logistics channels become obsolete in the new normal. The Drum uncovers how Deliveroo has changed its strategy to become the answer to this issue, launching a new delivery service.

Food delivery has become indispensable to modern consumers, and the pandemic has only increased Singaporeans’ reliance on such services in the past year.

In a consumer study conducted by market research consultancy Blackbox in 2018, seven out of 10 (69%) consumers in Singapore order from food delivery apps at least once a month, with more than half (53%) saying their Read full story ›

Source: The Drum