By Adam Britton

Has sponsorship lagged behind other channels in sports marketing? Yes, says TrunkBBI’s managing director Adam Britton – but it doesn’t have to be that way. For The Drum’s Sports Marketing Deep Dive, Britton tells us where the evolving sponsorship space is headed next.

As I sit in my seat at Villa Park watching my beloved Aston Villa, it’s not just Ollie Watkins’s missed opportunities that frustrate me. As a marketer, it irks me to see a vast array of sponsorships not working hard enough.

It isn’t only Villa’s sponsors that are guilty of this. Not even only the Premier League. Read full story ›

Source: The Drum