By amit bapna

In a trendsetting movement, The Advertising Standards Council of India (ASCI) has announced a framework for Covid-19 related advertising. The advisory has been laid down by the leading Indian self-regulatory body, to safeguard consumers from a slew of misleading pandemic-related claims that many brands might be making.

The move announced by ASCI, could have far-reaching implications in providing the necessary guard-rails, especially in the current vulnerable situation.

The key caveats of the new advisory include:

Claim on virus removal

Brands have been advised to avoid claiming destruction or removal of any virus other than coronavirus (Covid-19) in order not to violate Read full story ›

Source: The Drum