By Seb Joseph

With December just days away and Christmas trees and lights already appearing across the country, Asda is marking the final countdown with another ad and a media first with Trinity Mirror.

Ever since it fired the first shot in the Christmas advertising war at the turn of the month, the supermarket has been trying to push home the advantage with its humourous over heart-tugging brand of marketing.

The latest manifestation of this tactic is shown in a VCCP-created ad that many viewers will likely identify with over the coming weeks. It features a young family full of seasonal cheer driving home in Read full story ›

Source: The Drum