By Shawn Lim

Malaysia pay-TV broadcaster Astro has formed a partnership with iQIYI to deliver the Baidu-owned platform’s content on all its platforms.

The partnership will see Astro distribute iQIYI’s shows, such as Story of Yanxi Palace and The Rap of China 2019 in Malaysia, as well as help the platform with customer acquisition, marketing and media sales in the country.

“We are excited about the incredible opportunity that iQIYI presents in technology leadership and content innovation,” said Henry Tan, the chief executive officer at Astro.

“This partnership enables us both to leverage the strength of our brands and skillsets to extend our reach Read full story ›

Source: The Drum