By Tony Connelly

Skimlinks, the content monetisation platform for online publishers, has launched a new service intended to reward media owners for their data contribution to the platform with new audience targeting services.

“Audiences by Skimlinks” will help advertisers better target potential customers by giving them greater insights into browsing, clicking and conversion data of the 1.3bn billion unique users engaging with content across the Skimlinks publisher network.

The network is made up of a 55,000-strong publisher network including Time Inc, Mail Online and The Independent.

The programmatic audience targeting service will automatically share revenues with publisher partners based on their contribution to the Skimlinks’ data Read full story ›

Source: The Drum