By John Glenday

Adtech specialists AudienceScience have failed to weather the loss of its biggest client, Procter & Gamble, closing its doors within a month of losing the world’s largest advertiser.

The bad news was conveyed by chief executive Bill Gossman who confirmed to AdExchanger that his business was now in the hands of receivers and whose first concern is now finding new employment opportunities for around 200 staff who now find themselves out of work.

Gossman said: “There’s an amazing group of people who are absolutely expert in brand advertising that would be a huge asset to anybody Read full story ›

Source: The Drum