By Thomas Hobbs

The travel company – which serves as a loyalty-based, global currency for brands including the British Airways Executive Club, Flybe and Iberia Plus – has launched a microsite (www.domorewithavios.com) to allow customers to send display “nudge” messages to their loved ones.

The site, powered by DoubleClick’s eco marketing tool, will subsequently publish the personalised messages in banner spaces online after they’ve been vetted to ensure they are not offensive. Examples include two brothers, Tyler and Jake, who used the tool to create an ad asking their dad to use his Avios points to take them to the zoo.

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Source: Marketing Week