By Tabitha Burns

Thanks to Twitter, Facebook and Instagram, consumers are more aware than ever of the ethical implications of their purchases and can easily question brands directly – and a silent or weak response is read loud and clear.

Brands need something tangible and credible to back up their claims, hence why the terms ‘B Corp’, ‘sustainability’ and ‘carbon neutral’ are increasingly prolific. But what do these claims actually mean for retailers, and which do customers care the most about?

We take a look at the retailers successfully, and less successfully, adopting B Corp status, focusing on sustainability and going carbon neutral – and Read full story ›

Source: The Drum