By Sam Anderson

Global agency The Marketing Practice is shooting to be the biggest B2B indie, with an out-of-home (OOH) and print media campaign for their own agency. We asked their chief marketer, David van Shaick, why – and how it’s going.

In its latest push to become B2B’s biggest indie, agency The Marketing Practice has invested in a unique public-facing agency marketing campaign. Not content to market itself in only the traditional B2B channels, since July it’s been putting up ads in train stations and bus shelters; and in mainstream publications like The Economist.

The move follows a private equity investment last Read full story ›

Source: The Drum