British Airways has released a new smartphone app in response to data which suggested the number of people booking via mobile devices has increased 290 per cent in two years.
The app, available on iOS and Android, has aimed to be more “intuitive” to the customer journey, placing the most relevant information to them at a given time at the top of a timeline.
The background image will also change to reflect the stage of a journey, their next flight and flight information
“At British Airways, we have a long history of innovating and introducing the latest technology to help Read full story ›
Source: The Drum
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