Barcadi has rolled out a new Snapchat campaign that allows users to star in a uniquely produced music video, soundtracked by the brand’s cultural partners Major Lazer.
Bacardi, which announced a year-long partnership with the musical trio in January, has rolled out two custom Snapchat lenses that can be unlocked by scanning Snapcodes on the brand’s Facebook or Instagram. Each put the users in a glam music video experience and feature snippets of Major Lazer’s Front of the Line.
Once users have ‘jammed’ to the Sound of Rum, the name of the cultural and creative partnership forged between the band Read full story ›
Source: The Drum
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