As we descend into a post-truth era, advertising seems to be headed in the opposite direction. In the pursuit of realness and authenticity, have we forgotten how to entertain?
Advertising doesn’t quite have the best reputation when it comes to telling the truth. (OK, out rightly deceptive advertising is thankfully a thing of the past)
So then authenticity became a thing a few years back (and it still is): Less Photoshop. Use influencers, not big-ticket celebrities. Tell real stories. Don’t brag, self-deprecate.
Somehow in all that effort to become more ‘authentic’, we might have forgotten how to create plain good advertising. Read full story ›
Source: The Drum
Industry News