Barbie blasted into the 21st century this week with the debut of the ‘Fashionistas’ range, featuring curvier and darker versions of the once popular toy.
It’s an unabashed attempt to properly recalibrate the brand to modern attitudes but is arguably a last resort for owner Mattel, which has until now resisted calls from some fans that the iconic doll is a remnant of a bygone time. Barbie sales dipped four years in a row going into 2015, and the decision to launch tall, curvy and petite versions is the latest in a string of gambles to save the brand Read full story ›
Source: The Drum
Industry News