By Rebecca Stewart

Barclays has announced the launch of a nationwide marketing campaign to highlight how it helps people from all backgrounds advance in different aspects of their lives.

Developed by BBH London and Maxus the push is skewed towards young people and will run in national press titles, across social as well as on branch screens and Barclays ATMS.

The creative highlights how the bank is helping people move forward in four key areas from becoming home owners to industry leaders highlighting schemes like its LifeSkills initiative and Family Springboard Mortgages product.

Claire Hilton, director Read full story ›

Source: The Drum