By Minda Smiley

Snickers’ latest riff on its ongoing ‘You’re Not You when You’re Hungry’ campaign features a basketball fan whose hunger has made him delusional enough to think that his pudgy friend looks like six-foot-three Toronto Raptors point guard Cory Joseph.

Created by BBDO Toronto, the ad stars Joseph himself as he helps the man snap back to reality by handing him a Snickers bar. Once the man takes a bite of the Snickers, he realizes that his friend actually looks nothing like Joseph.

The Canadian installment of ‘You’re Not You When You’re Hungry’ is part of a larger partnership between Read full story ›

Source: The Drum