By John McCarthy

The BBC is looking to digitise its children’s content on mobile as part of the newly announced iPlay initiative.

The app, which will be available on Android and iOS, will be designed to supplement and unify Cbeebies and CBBC under the one brand, according to BBC children director, Alice Webb.

She said: “’iPlay’ (working title) will be a single, online front-door for children to the wealth of the whole BBC and trusted partners beyond – giving content to children that matures with them, from a range of platforms, in a safe and trusted way.

“The new app… will make it easy and Read full story ›

Source: The Drum