Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

BBC announces iPlayer mobile app for children

on Sep 25, 2015 | 0 comments

By John McCarthy

The BBC is looking to digitise its children’s content for consumption on mobile with an iPlayer dedicated solely to children.

The app, which will be available on Android and iOS, will be designed to supplement and unify Cbeebies and CBBC under the one brand, according to BBC children director, Alice Webb.

She said: “’iPlay’ (working title) will be a single, online front-door for children to the wealth of the whole BBC and trusted partners beyond – giving content to children that matures with them, from a range of platforms, in a safe and trusted way.

“The new app… will make it easy Read full story ›

Source: The Drum