The BBC will make its debut appearance at this year’s Digital Content NewFronts in New York, with the UK-based international news site set to detail what role it can play in tackling the industry’s fake news issue.
The media behemoth will tackle the issue with a panel event, and ad sales pitch, on May 8, where it will explore how its “editorial expertise and values” can enhance its commercial offerings at BBC Worldwide, as well as how news organizations like the BBC can “play an integral role in combating fake news.”
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Source: The Drum
Industry News