By Staff Writer

BBC bosses are reported to be concerned that Top Gear’s lucrative international popularity could be harmed because new host Chris Evans is not familiar to overseas viewers.

Under the steering of Jeremy Clarkson, Richard Hammond and James May, Top Gear became a global hit amassing 350 million viewers in 214 territories.

As a result, the motoring show is said to be worth £50m a year to the corporation’s commercial arm BBC Worldwide.

But according to claims reported in today’s Sun newspaper, there are worries new host Evans will not have the same appeal because he is “unknown overseas”.

The tabloid quotes a source as Read full story ›

Source: The Drum