By Seb Joseph

The BBC’s commercial arm BBC Worldwide has poached Skype marketer Jaclyn Lee-Joe for its top marketer role as it looks to increase commercial income to supplement the licence fee.

She joins later this year (16 November) to replace chief of brands officer Amanda Hill who left the organisation in July. Lee-Joe will have global responsibility for BBC’s Worldwide’s brands and marketing strategy, including new additions BBC Brit, BBC Earth and BBC First as well as brand franchises such as Top Gear and Doctor Who.

As chief marketing officer (CMO), she will report to BBC Worldwide chief executive Tim Davie and work closely Read full story ›

Source: The Drum