Heinz is celebrating the 50th anniversary of the iconic Beanz Meanz Heinz slogan, launching a pop-up café in London’s Selfridges, a run of limited edition cans and a small batch of collectable tins signed by the tagline’s original copywriter, Maurice Drake.
Drake was working for Young & Rubicam when he penned Beanz Meanz Heinz in a north London pub in 1967. It was voted the UK’s favourite slogan back in 2012 in a Creative Review poll.
Lucy Clark, marketing lead for Heinz Beanz, said the now-retired Drake was eager to get involved with the half-century festivities.
“He really wanted Read full story ›
Source: The Drum
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