With 85% of its sales coming through pubs, bars and restaurants, the UK’s lockdown should have spelled disaster for Beavertown Brewery. Instead, the punchy craft brewer has entered the world of DTC and seen sales skyrocket 1000%. Founder Logan Plant explains why the crisis is throwing up more opportunities than he first thought.
Founded in 2011 by Logan Plant, son of Led Zeppelin frontman Robert, London-based Beavertown has slowly grown to be a major player in craft beer. Heineken bought a minority stake in 2018, injecting £40m into the company to launch a new brewery and visitor site. However, even with Read full story ›
Source: The Drum
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