Whitbread has appointed Life to handle the creative work for its two pub restaurant brands, Beefeater and Brewer’s Fayre, following a pitch against Initials, BDNtwk and incumbent BBH.
The agency is set to deliver a new brand proposition alongside strategic planning, creative concepts and design of all restaurant communications such as external signage and menus. It will also provide creative for the Beefeater and Brewer’s Fayre digital, social and PR channels.
David Murdin, marketing director at Whitbread, he wants the brands transformed into two, powerful, clearly-defined, mid-market national restaurant brands.
“We were impressed by Life’s intelligent use of insight to inform creative Read full story ›
Source: The Drum
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