By Charlotte McEleny

Mcdonald’s Japan hit a high in the decade following the turn of the millennium but in 2010 saw a 30% fall, resulting in a 26 billion yen loss.

The reason for this, according to McDonald’s Japan CEO Sarah Casanova, was complacency and this spurred the company into a raft of major changes and a return to customer-focused business decisions.

Speaking at Advertising Week Asia in Tokyo, Casanova said: “Success comes with a curse and the name of it is complacency.”

She cited the definition of complacency, adding that it means “self-satisfaction, especially when a company is unaware of dangers or deficiencies. Read full story ›

Source: The Drum