By Shawn Lim

Jio Creative Labs, led by Aditya Bhat, is the advertising and communication arm of Indian telco Reliance Jio Platforms. He takes The Drum behind the scenes of the in-house creative agency for India’s largest player in the market

Reliance Jio Platforms is India’s largest telecommunications player. That position gives it a huge customer database, and a dominant position in related consumer spaces such as retail, entertainment, and even social. With such a range of commercial interests, its in-house agency, Jio Creative Labs, gives paramount importance to operational flexibility.

During its brainstorming sessions, for example, corpoate hierachies are suspended and all Read full story ›

Source: The Drum