By Shawn Lim

After a tumultuous 2019, Dentsu Aegis Network (DAN) believes things are looking up for its Singapore agency in 2020 as it forges ahead with its new global business model around the three key pillars of creative, media and CRM.

It claims the new model has paid dividends with new wins and client retentions, including StarHub and Income.

It has promoted Prerna Mehrotra to lead its media business in Singapore to take over from Audrey Kuah, current executive team member and executive director of media group for APAC, who will be leaving the network at the end of March 2020.

Kuah has Read full story ›

Source: The Drum