The national press ad featured a group of friends at a party posing for a photo with a strapline that read, “There’s a night out. And there’s a night out. Belvedere Vodka. Know the difference.”
While the ad did not show alcohol being consumed, the Advertising Standards Authority ruled that due to the combination of the strapline, an image of a Belvedere vodka bottle and the image of a group of people at a party, it “suggested alcohol was a major element of the apparent success of the party”.
Further, as the product being promoted is vodka, the ASA thought consumers would Read full story ›
Source: Marketing Week
Industry News
