Outdoor fashion retailer Berghaus has embraced Instagram as the channel to best tempt the public into the wilds as it launches the latest phase of its multi-million pound campaign.
Founded in 1966 in Newcastle upon Tyne by climbers Peter Lockey and Gordon Davison, the brand made its name selling ski and outdoor gear. The pair sold the company onto Pentland Group in 1993, now home to brands including Speedo, Ellesse, Canterbury, Boxfresh and Mitre.
In his first year in the role, Kevin McFadyen, Berghaus brand director, previously of Nando’s, O2 and Red Bull, believes that Instagram is where the brand Read full story ›
Source: The Drum
Industry News
