By Kyle O'Brien

Sam Elliott has been the voice of Smokey Bear for over a decade, but in a new campaign honoring Smokey’s 75th birthday, an emoji version of the bear is being voiced by nonagenarian Betty White.

In honor of Smokey’s 75th birthday today (9 August), a new public service announcement has been made by FCB New York and the Ad Council with White, who has lent her voice to a new animated emoji campaign. White joins other celebrities, including Stephen Colbert, Jeff Foxworthy and Al Roker in the emoji campaign, which started several months ago.

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Source: The Drum