By Jack Lamacraft

Most marketers understand the power of connecting a consumer with their brand in the real world, providing them with a unique, engaging and memorable experience. Despite that, The Park’s Jack Lamacraft argues experiential marketing is still struggling to shift the perception among some that it’s a costly, inefficient discipline.

The problem with experiential is that it’s often being compared to other disciplines solely on reach. Although we can wax lyrically about the deep connection we’re creating, when there are only 1000 people who physically experience our campaign compared to a digital deployment that reached 100,000 for the same budget it’s easy Read full story ›

Source: The Drum