By Katie McQuater

We’ve become familiar with the now hackneyed image of often bored-looking politicians lined up in front of a billboard van to launch their party’s election poster. But rather than scaled outdoor advertising of the kind deployed by brands, these are now generally PR stunts orchestrated to tick the boxes of press coverage and social sharing.

This has a lot to do with the nature of this election. The ‘spray and pray’ approach doesn’t cut it in an election that will be swayed by results in marginal seats says Johnny Hornby, the founder of The&Partnership who worked on Tony Blair’s 1997 election Read full story ›

Source: The Drum