According to the most recent holiday shopping data, all that tryptophan doesn’t seem to be doing anything.
‘Black Friday‘ is becoming a misnomer, as shoppers are increasingly turning to their devices as soon as Thanksgiving dinner ends.
According to a report from Adobe, final Thanksgiving day sales totaled $3.7bn in online spend, a 28% growth year-over-year.
Mobile is driving that growth. This Thanksgiving marked the first day to see $1bn in sales come from smartphones, according to Adobe. And average order value increased by 8% compared to last year’s feast.
Marketers will need to adapt to these changing Read full story ›
Source: The Drum
Industry News