Oriental food brand Blue Dragon has introduced a new brand and packaging range which features a more vibrant design to reflect the strong flavours of its sauces and foods.
Created by brand design agency BrandOpus, the new Blue Dragon identity plays on the feel of modern Asia and allows consumers to discover and experience the food cultures of the region as it is today.
Paul Watmore, marketing director at owner AB World Foods said of the new packaging: “Blue Dragon’s new design evokes the vibrancy of modern Asia and strengthens the brands position as the no.1 Ambient Oriental brand. We want our Read full story ›
Source: The Drum
Industry News
