By John Glenday

Bodyform has dedicated its latest campaign to an educational drive designed to confront period shaming in today’s society following the publication of a YouGov survey showing that 350,000 girls in the UK had skipped school due to their period.

Fear Going to School Less seeks to remove the embarrassment and shame felt by many by interviewing a group of schoolgirls to establish their views on what can be done to counter the emotional and economic root causes of the problem.

Drawing from this feedback Bodyform will launch a pilot programme early next year in partnership with British schools in which the Read full story ›

Source: The Drum