Bacardi’s Bombay Sapphire is expanding its ambassador program across the country in order to introduce gin to more bars and consumers based outside of the coastal cities.
Despite the martini boom of the 20th century, consumer tastes have seen Americans’ consumption of gin lag behind the UK’s. The latter leads the world with gin sales of just under $4bn, compared to US revenues of $2.9bn.
However, the American market is set to grow annually by 1.4% thanks to a number of factors. Alcohol industry tracker IWSR cites consumers’ interest in plant-based diets as a leading cause Read full story ›
Source: The Drum
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