Boots UK has announced it will broadcast a live-streamed programme on its Facebook page as part of its digital content initiative ‘Feel Like New Live’.
The 90 minute programme, streamed 7:30pm-9pm this evening (27 February) from the retailer’s Nottingham store, is set to feature the latest hair and beauty trends and tips.
Created by M&C Saatchi, the event supports Boots’ ‘Let’s Feel Good’ brand positioning, which aims to “inspire customers to take active steps towards feeling good”.
As well as the main programme, viewers will be able to watch a further three live feeds focusing on hair, nails, and lips.
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Source: The Drum
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