By Seb Joseph

Bozza is harnessing people’s love of music to raise £100,000 by the end of The Drum’s Do It Day global event next week (2 November) that will be used to fund a one-off concert – #THEDRUMNATION.

The clock is ticking with Bozza kicking off its “Pass the Drum” push today (29 October), using social media to galvanise as much support as possible in such a tight timeframe. It aims to show how marketing can change the world in a day, with the campaign pushing to dispel the negative perception so many people have of Africa by celebrating the music, poetry, Read full story ›

Source: The Drum