By amit bapna

In this column, The Drum asks marketers across categories and geographies to share their experience of combating the Covid-19 crisis, the learnings along the way, how they tweaked their go-to-market strategies and what their new playbook looks like as they seek growth. This week Prashant Verma, vice president marketing, at Grofers, shares his learnings and lessons. Verma oversees the marketing portfolio at Grofers. The online brand, founded in 2013, has positioned itself as India’s largest low-price supermarket in the grocery sector.

Emerging online grocery purchase behaviour

Covid-19 has brought about a significant shift, due to the rapidly changing consumer behaviour over the Read full story ›

Source: The Drum