By amit bapna

In this column, The Drum asks marketers across categories to share their experience of combating the Covid-19 crisis, how they tweaked their go-to-market strategies and the lessons picked along the way.

This week Ravi Santhanam, chief marketing officer, HDFC Bank, shares his learnings and the plans for the festive season, even as the leading private sector Indian bank gets ready to help “people to be positive and live life as normal even as they learn to live with the pandemic”.

Brand Journey last few months

Early in the pandemic period, the bank strategy was all about communicating its solidarity with the customers Read full story ›

Source: The Drum