By Staff Writer

Welcome to The Drum’s Brand Vine chart, powered by Burst, the short-form social video specialists.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

The Cricket World Cup’s official Vine chart scored the top spot again this week, thanks to a clip of upbeat Irish fan Larry the Leprechaun backing the boys in green at their game against the UAE on Wednesday.

The enthusiastic commentator earned the Cricket World Cup a weekly loop increase of 231 per cent, bringing the tournament’s total loop tally to over 9 million.

Taking second place was Read full story ›

Source: The Drum