By Rebecca Stewart

Welcome to The Drum’s Brand Vine chart, powered by Burst, the short-form social video specialists.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

Marmite has stolen the top spot with it’s #CantGoWrong campaign which plays on the brand’s ‘Love it or Hate it’ strapline.

At number two is Ladbrokes, thanks to a Vine of rugby player Austin Healy attempting a springboard dive as part of the bookmaker’s ‘Who’s Got the Balls’ competition. The video clocked up a weekly loop increase of 62 per cent for the brand.

And a colourful clip promoting Read full story ›

Source: The Drum