As real life gets closer to the science from our fiction, the task of creating the human and creative elements is knocking on some agency’s doors.
Wolff Olins is an agency that has done just that – creating the human face to Alibaba’s ET Brain, its AI product launched at the Winter Olympics earlier this year.
According to Emma Barratt, creative director at Wolff Olins, the agency has always wanted to work with Alibaba, as they are pushing disruption.
“AI is a crucial part of the next wave of digital disruption, and tech is becoming ever more Read full story ›
Source: The Drum
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